This is arguably the defining feature of the Gaming Evolved program and is similar to what we see with Xbox Live. But perhaps the most important feature of the Gaming Evolved application is its new feature known as the Game Optimization Service. What the Gaming Evolved app aims to do, is provide an easy to use application that gives a high level of competition between the two leading gaming brands, with features such as PhysX performance, support for the Steam platform, and the ability to communicate with a variety of online community features such as chat rooms and image uploading. The likes of the Nvidia Tegra and the Sony PlayStation have been priced at a premium, but have failed to challenge the dominance of AMD. The problem with the past couple of high profile AMD products, like the HD express and the Raaq, has always been that they were very specifically aimed at high-end PC gaming, with very little opportunities for gamers with a lower budget.
And while AMD will never directly state this, to better understand why this is the case, the GEA is very clearly meant to counteract the great popularity of GTX gaming notebooks. In a nutshell, the Gaming Evolved App(GEA) is AMD's attempt to add another value add feature to their top selling brand, the Radeon.
